[1][2][4][8][9][10][11][12][13] According to The Atlantic, True Pundit had "a well-known modus operandi, perfected during the 2016 U.S. election: running baseless stories and then asking leading questions".
It was often promoted by partisan and conspiracy websites and prominent pro-Trump figures, including Donald Trump and Donald Trump Jr.[1][10][11][15][16] True Pundit earned revenue by selling merchandise and advertising with Revcontent, a service that monetized fake news sites, and briefly worked with the ad firm Intermarkets.
[22][23][24] In August 2018 True Pundit was the first to imply a link between a Pizzagate conspiracy theorist's death and the Clinton family.
[1][11] In 2017 Moore sarcastically said True Pundit was "flattered to be accused of participating in disinformation campaigns" for Russia and implied that mainstream media do the same for other governments.
[25] “We are flattered to be accused of participating in disinformation campaigns for government because as a start-up that's the exact time-tested model we have been emulating from the New York Times, Washington Post and other mainstream media outlets," Paine said.
[28] Michael D. Moore had a background in journalism, previously a contractor with FBI, when he created True Pundit in 2016 using the pseudonym, Thomas Paine.