[1][2] Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions.
By using this as part of his routine, Colbert satirized the misuse of appeal to emotion and "gut feeling" as a rhetorical device in contemporaneous socio-political discourse.
[6] He particularly applied it to U.S. President George W. Bush's nomination of Harriet Miers to the Supreme Court and the decision to invade Iraq in 2003.
People love the President [George W. Bush] because he's certain of his choices as a leader, even if the facts that back him up don't seem to exist.
And what you feel in your gut, as I said in the first Wørd we did, which was sort of a thesis statement of the whole show – however long it lasts – is that sentence, that one word, that's more important to, I think, the public at large, and not just the people who provide it in prime-time cable, than information.At the 2006 White House Correspondents' Association Dinner, Colbert, the featured guest, described President Bush's thought processes using the definition of truthiness.
[20][21][22] Six months later, in a column titled "Throw The Truthiness Bums Out", The New York Times columnist Frank Rich called Colbert's after-dinner speech a "cultural primary" and christened it the "defining moment" of the United States' 2006 midterm elections.
Nightline's on opposite me ..."[30] Within a few months of its introduction by Colbert, truthiness was discussed in The New York Times, The Washington Post, USA Weekly, the San Francisco Chronicle, the Chicago Tribune, Newsweek, CNN, MSNBC, Fox News, the Associated Press, Editor & Publisher, Salon, The Huffington Post, Chicago Reader, CNET, and on ABC's Nightline, CBS's 60 Minutes, and The Oprah Winfrey Show.
[33] In the January 22, 2006 issue, columnist Frank Rich used the term seven times, with credit to Colbert, in a column titled "Truthiness 101: From Frey to Alito",[34] to discuss Republican portrayals of several issues (including the Samuel Alito nomination, the Bush administration's response to Hurricane Katrina, and Jack Murtha's Vietnam War record).
Editor & Publisher reported on Rich's use of "truthiness" in his column, saying he "tackled the growing trend to 'truthiness,' as opposed to truth, in the U.S."[35] The New York Times published two letters on the 2006 White House Correspondents' Dinner, where Stephen Colbert was the featured guest, in its May 3, 2006 edition, under the headline "Truthiness and Power".
Their larger aim is to construct a bogus alternative reality so relentless it can overwhelm any haphazard journalistic stabs at puncturing it.
"[37] Rich also noted, "You know the press is impotent at unmasking this truthiness when the hardest-hitting interrogation McCain has yet faced on television came on 'The View'.
Barbara Walters and Joy Behar called him on several falsehoods, including his endlessly repeated fantasy that Palin opposed earmarks for Alaska.
On January 5, 2006, etymology professor Anatoly Liberman began an hour-long program on public radio by discussing truthiness and predicting it would be included in dictionaries in the next year or two.
Global Language Monitor,[40] which tracks trends in languages, named truthiness the top television buzzword of 2006, and another term Colbert coined with reference to truthiness, wikiality, as another of the top ten television buzzwords of 2006, the first time two words from the same show have made the list.
[44][non-primary source needed] The 2008 List of Banished Words restored "truthiness" to formal usage, in response to the 2007–2008 Writers Guild of America strike.
In response to this omission, during "The Wørd" segment on December 12, 2006, Colbert issued a new page 1344 for the tenth edition of the Merriam Webster dictionary that featured "truthiness".
[48] Colbert mentioned this during the last segment on the June 18 episode of The Daily Show with Jon Stewart, and declared himself the "King of the Crossword".
[49][non-primary source needed] In December 2009, the BBC online magazine asked its readers to nominate suggestions of things to be included on a poster which would represent important events in the 2000s (decade), divided into five different categories: "People", "Words", "News", "Objects" and "Culture".
[54] The Truthiness Collaborative is a project at USC's Annenberg School "to advance research and engagement around the misinformation, disinformation, propaganda and other challenges to discourse fueled by our evolving media and technology ecosystem".