The single cover was designed by Vasily Kafanov and features alchemic symbols such as the 18th century Figuarum Aegyptiorum Secretarum and references to Christianity and Hermes Trismegistus.

The video was directed by Jonas Åkerlund and was adapted from a short film he made entitled Try, which followed the story of two homeless drug addicts named Linda and Max in Sweden.

In contrast, there is also a very vibrantly happy dream sequence past the middle of the video, featuring a "perfect family" that suddenly takes an extreme turn for the worse.

The video ends with Linda in hospital, now recovering from a heroin overdose and having suffered a miscarriage with Max holding her hand and hugging her.

The long version also features an alternate ending, where Linda dies of her overdose and when Max goes to her hospital room (which is mirrored from the music video edit), but it is empty, making him realize that he is too late.