After his graduation, he travelled to France; then later to the United States, where he studied banking and finance and worked on Wall Street.

[1] Hoff built Farmand to become the leading Norwegian business magazine of his time.

[4] He also made a clear policy that Farmand should be an apolitical body for the industry's freedom.

In an article he wrote in 1935, he said: "We look not only at this battle for corporate social freedom from an economic standpoint.

His doctoral dissertation was however ignored, and researchers point to the political views of his professors most prominently Ragnar Frisch strong socialist-leanings and Norwegian Labour Party affiliations and the post-World War political atmosphere as being perhaps the cause of this underappreciation.