Due to Vrinda's fidelity, Jalandhara was endowed with power that made him invincible, even by the gods.

In the midst of the duel, Jalandhara employs his illusory arts, and attempts to abduct Parvati in the guise of Shiva.

Disturbed, Vrinda attempts to find peace by walking in a park, but is frightened upon seeing two rakshasas.

The devas invoke Prakriti, the personified force of nature, who offers them three seeds to be planted where Vishnu stays, which represent the sattva, rajas, and tamas gunas.

The seeds grow to become three plants, Dhātrī, Mālatī, and Tulasī, who are personified as three women, Svarā, Lakṣmī, and Gaurī.

[12][13][14] In a variation of this legend, Vrinda immolates herself on her husband's funeral pyre, but Vishnu ensures that she is incarnated in the form of the tulasi plant on earth.

[4][5] Another minor legend narrates that Lakshmi slew a demon on this day, and remained on earth as the tulasi plant.

[6] A Vaishnava legend relates Tulasi to the Samudra Manthana, the churning of the cosmic ocean by the devas and asuras.

Vishnu is regarded to have shed happy tears, the first of which fell inside the amrita, and formed Tulasi, who the former married.

[5] At Prabhu Dham in Saunja, India, the festival is collectively celebrated by whole village which makes it a significant point of attraction.

Devotees including saints and mahants from all over Bihar visit this place to celebrate this festive occasion.

In Maharashtra, an important ritual in the ceremony is when the white cloth is held between the bride and the groom and the priest recites the Mangal Ashtaka mantras.

Rice mixed with vermilion is showered by the attendees on Tulasi and Vishnu at the end of the recitation of the mantras with the word "Savadhan" (literally "be careful" implying "You are united now".

The bride is offered saris, turmeric, vermilion and a wedding necklace called Mangal-sutra, worn by married women.

On Prabodhini Ekadashi, a barat (bridal procession) of Lalji - an image of Vishnu - sets off to the bride's temple.