The site requires registration to upload and rate videos but unregistered users can also watch, share and comment.

Its website uses ClipBucket, a video-sharing script along with HTML5 and Adobe Flash to play user generated video content.

In the beginning of 2013, the first traffic milestone was achieved by TPK and the site started receiving an inflow of 100K visitors a day.

The site also started offering pre-roll ads to the local brands of Pakistan which in turn opened gates for digital advertisement in the country.

Tune.pk also upgraded its player to be VAST and VPAID compliant, became cross compatible with HTML5 technology and got approved on the Sizmek platform.

Other than technical enhancements, a couple of BTL activities were initiated by the brand to gain market recognition and to create awareness among the general masses.

On independence Day, TPK paid tribute[30] to Abdul Sattar Edhi for his efforts for the betterment of humanity.

Tune.pk also introduced live streaming feature, Video Management Suite VMS, Tune Social and HTML 5 Player.

In 2020 the site got defunct the developers got tired and bored The head office of Tune.pk is located in PIA Society,[37] Lahore, Pakistan.

Tune.pk's video-sharing application is available for iOS,[10] Windows,[13] and Android[11] In January 2015, Tune.pk was criticised by a local blog ProPakistani[38] for aggressively marketing itself as a platform to access YouTube videos.

In 2016, Tune.pk launched a page dedicated solely to trailers, teasers and clips related to movies and TV series so that the audience can find all the latest content in one place.

Tune Trailers[40] hosts content from Lollywood, Bollywood and Hollywood, so it is a one stop access for movie buffs to know what's latest and what is yet to be released.

It is a social media-based interview show that aims to create a bridge between the celebrities of Pakistan and the general audience.

[43] The basic purpose of this button was to make the process of revenue generation on user content easier.