It is now celebrated as the marque that won the inaugural Monte Carlo Rally, but in its prime it was also known for Grand Prix racing and for producing The Car of the Connoisseur.

Henri Rougier became the Paris agent and chief publicist for both Turcat-Méry and Lorraine-Dietrich which he achieved by a long and successful career in motor racing and rallying.

[2] In the mid-1920s Turcat-Méry attempted to find new markets by switching to smaller-capacity proprietary-engined models, but it was unsuccessful so they ceased car production in 1928.

[2] Henri Rougier was the main dealer for Turcat-Méry motor vehicles, and like most other manufacturers he used racing and competition as both a technical development and publicity aid for marketing.

The rally comprised both driving and then somewhat arbitrary judging based on the elegance of the car, passenger comfort and the condition in which it arrived in the principality.

[a][8] The chassis were then bodied by coach builders such as Million-Guillet in Levallois-Perret, Paris, and the exclusive finished models were badged and registered as 'Rougier'.