Robert Copsey of Digital Spy gave the song 3 stars out of 5 and stated "this follow-up [to "Club Can't Handle Me"] isn't quite as instant, nor is it as lyrically ear-snagging, but it's nice to see him having another crack at this singing malarkey [...] What's more, the electro-trance backdrop is so last summer, but it was worth bringing back for those "Mmm Da-Da"s alone".

Expressing concern about younger viewers, the video was "effectively soft porn" and was given "far too early" a broadcast time, according to the MTV Base complainaints.

[2] Box Television, the company owning 4Music, apologised for any offence viewers may have experienced but claimed that the video did comply with Ofcom regulations as, in the video, "female dancers [wear] thong bikinis and Carnival attire, synonymous with Brazilian Carnival, there is no nudity, inappropriate touching of the dancers or explicit sexual display".

MTV Base responded to the allegations by claiming that the females featured in the video were "portrayed as Copacabana girls, happy to dance, to be confident in their bodies and to celebrate the Brazilian party lifestyle" as opposed to "an expression of sex".

[2] In both cases, Ofcom concluded that the music video was in breach of Rule 1.3 of their Broadcasting Code, which says: "Children must also be protected by appropriate scheduling from material that is unsuitable for them.