"Turn It Up" is a song by American heavy metal band Texas Hippie Coalition.
[4] Produced by director Clark Deal of Chaotic Studios,[5] the music video for the song was filmed at Vinnie's Clubhouse (owned by Vinnie Paul of Pantera and Hellyeah)[6] and features female adult entertainers dancing throughout the film to the signature red dirt metal sound of the ensemble.
[8] Strategically placed in the plot footage were a Blessed Mother figurine on the automobile dashboard, a crucifix necklace on the rear view mirror as well as a picture of Dimebag Darrell (who was a connoisseur and owner of strip clubs) hung on the wall.
[7] Robert Bell of the Arkansas Times described the song as a "total strip-joint anthem about a preacher's daughter who finds means of employment outside of the flock".
[9] Todd Lyons of About.com stated that the composition "refers to the power of roaring Texas music to induce women to shed their clothing" and that it has "the first breath of fresh air on the album with an excellent middle-eight melody modulation".