It was released on 3 December 2010 through Universal Music Italy as the lead single from his twelfth studio album Ora.

The music video for the song, directed by Paolo Soravia was released on December 3, 2010, through the singer's YouTube channel.

[5] Soravia explained the production behind the music video, which was inspired by works of John Woo, Crank by Neveldine/Taylor, Waltz with Bashir by Ari Folman, John Hillcoat, Danny Boyle and Francis Lawrence:[6]"The video originated from an idea of Lorenzo's and is the result of much work and research.

[...] The setting is inspired by movies with the kind of science fiction that leaves cities and architecture intact but turns them into deserted scenarios, ready to host our worst nightmares.

[...] It gives an original interpretation to the meaning of the song and offers a brand new version of a Jovanotti as dreamy as ever, but willing to do anything in the name of love.