On September 8, 2017, it was first reported by media outlets that Twice had begun shooting a music video for an upcoming song in Canada.

[8] On October 21, the album's track list was released, confirming the 13 featured songs and revealing that the lead single "Likey" was produced by Black Eyed Pilseung.

The song was described to have a future pop nature, lyrically inspired by social media culture with the members singing about following ideal beauty standards in an effort to attract the "like" of their romantic interests.

"Wow" is produced by Pop Time who is notable for working with Block B and Zico, and is described as an uptempo track that has a jazz base while being infused with a dance beat.

"Ding Dong" lyrically depicts a high school prom setting, with the subject expressing their belief that a bell rings in the ear when falling in love.

"Rollin" marked British producer Fox Stevenson's first participation in a K-pop song, with the track being described as having retro inspirations that lyrically talks about one's distress towards a friend who shows a fickle feeling.

"You in My Heart" features the usage of an electric guitar, piano, and synth music, while lyrically stating one's gratitude for receiving love.

The album's closing track "Jaljayo Good Night" is described as an acoustic ballad song, and was composed for the group's fanbase to listen to at the end of their day.

[25] On October 10, 2017, it was announced that Twice would film an episode of Weekly Idol as start of their full scale activities for the album.

[27][28][29] The group promoted their album by performing on several South Korean music show programs, beginning with M Countdown on November 2.

[24] Writing for IZM, critic Jo Hae-ram gave Twicetagram a rating of 3 out of 5 points, comparing the album to "having a bite of fresh fruit".

The material was described to be a "fairly solid musical perfection", stating the album to be a clever work that manages to accurately focus on Twice's unique colors, but finding the group's 'immature' expressiveness as a regret.

Jo cited the songs "Likey", "Turtle", "24/7", "Love Line", and "You in My Heart" to be the album's highlights, praising their production and composition, but having a mixed review for the track "Rollin", calling it to be 'awkward'.

[43][44][45] It reached 100,000 unit sales within three days of its release, becoming the fastest-selling album by a K-pop girl group since 2002, with over 129,000 copies sold in its first week.