[4] The band's stage presence became honed with the addition of a light show, pyrotechnics, dancers and a light-up backdrop bearing the name "Kid Rock", and 1996 saw the release of his most rock-oriented album to date, Early Mornin' Stoned Pimp, which Twisted Brown Trucker performed on.

[5] The year also saw the stabilization of Twisted Brown Trucker with its final lineup, consisting of Detroit musicians Kenny Olson and Jason Krause on guitars, keyboardist Jimmie "Bones" Trombly, drummer Stefanie Eulinberg, DJ/turntablist Uncle Kracker, and backing vocalists Misty Love and Shirley Hayden.

[3][4] Kid Rock developed his stage persona, performing dressed in 1970s pimp clothing with a real, possibly loaded, gun down the front of his pants.

[4] Kid Rock's attorney, Tommy Valentino, increased his stature by helping him get articles written about Kid Rock and Twisted Brown Trucker in major publications, including the Beastie Boys' Grand Royal magazine, but though his management tried to interest local record labels in his music, they told his management team that they were not interested in signing a white rapper, to which Valentino told them, "He's not a white rapper.

In 2000, Twisted Brown Trucker served as the backing band for Uncle Kracker's debut solo album Double Wide.

[3] 2003 saw the release of Kid Rock's self-titled sixth album with Twisted Brown Trucker backing him, which shifted his music further away from hip hop;[7] the lead single was a cover of Bad Company's "Feel Like Makin' Love".

[7] The album's third single, "All Summer Long", became a global hit, utilizing a mash up of Lynyrd Skynyrd's "Sweet Home Alabama" and Warren Zevon's "Werewolves of London".

[18] In 2008, Kid Rock and Twisted Brown Trucker recorded and made a music video for the song "Warrior" for a National Guard advertising campaign.

Guitarist Jason Krause has said of Twisted Brown Trucker, "we are a country, rock, hip-hop, blues, jazz, metal band".