[2] The album was preceded by the release of the singles "Deep End", "Hard Rain", "Utopia", "Sex Money Feelings Die" and "Two Nights" featuring Aminé.

[3][4] Malay served as an executive producer, with further production by Li's husband Jeff Bhasker, T-Minus, DJ Dahi, Illangelo, Emile Haynie, Jonny Coffer, Kid Harpoon and Rostam Batmanglij, among others.

[7] On 10 April, Li shared a trailer for the album featuring a snippet of the title track, which Clash called a "silken pop groove that display[s] Lykke at her effortless best".

"[1] Similarly, Claire Biddles of The Line of Best Fit wrote, "The album's repeated motif of smoking and cigarettes as an addiction metaphor feels try-hard rather than smart.

"[22] For Pitchfork, Stacey Anderson wrote that "with festival-ready hooks and trap-inspired production, Lykke Li delivers another record about an unraveling romance and the fraught sexuality of its final moments with diminishing returns", and that "her traumas are too often muted by abstraction and unspecificity ... it is beginning to lose its impact".