is a 1964 American horror film[1] written and directed by Herschell Gordon Lewis and starring 1963 Playboy Playmate Connie Mason.

[2] In 1965, two rednecks named Rufus and Lester use detour signs to lure six young tourists into their rural town of Pleasant Valley, Georgia.

Upon their arrival, they are warmly welcomed by the townsfolk, and are introduced to some of them, including Rufus, Lester, and town mayor Earl Buckman.

The mayor promises to provide the tourists complimentary hotel rooms, free food and entertainment throughout the celebration, and the visitors decide to go along with it.

That night, while one of the tourists, Bea Miller, is alone in her hotel room, she gets a call from local store owner Harper, who invites her to take a walk with him.

During a barbecue later that night (where, unbeknownst to the tourists, Bea's arm is being slowly spit-roasted), Tom quietly leads Terry away to a plaque he found in the woods, which states that a group of renegade Union soldiers massacred much of the Pleasant Valley townsfolk near the end of the Civil War in 1865.

Meanwhile, back at the festivities, Harper's girlfriend Betsy gets Bea's husband John drunk on moonshine while the final two tourists, David and Beverly Wells, secretly watch.

After Harper escorts the couple back to the hotel, the townspeople surround John and tie both his arms and legs to four horses that are sent running in different directions, dismembering him.

Later, Lester brings Beverly to the town square to be the judge for the next event; a dunk tank-esque attraction, but one which has a boulder instead of a water tank.

Eventually, Tom and Terry manage to locate their car and escape the town, as Mayor Buckman deems the centennial a success, and declares the celebration over.

"[6] Allmovie wrote, "drive-in gore king Herschell Gordon Lewis reached a creative peak with this darkly comic slaughterfest".

[7] In a retrospective, Marjorie Baumgarten of the Austin Chronicle called the film "remarkably durable" and referred to it as "one of the sickest movies ever made.

[11][12] The film has been noted by scholars as sensationalizing historical anxieties that the rest of the nation held toward the South's history (and that of its white inhabitants) of extra-legal violence, perceived primitivism, and unresolved regional conflict.