During this time at Wallpaper, Brûlé focused his attention on a branding and advertising agency he'd started, called Winkreative, which he still runs and whose clients included American Express, Porter Airlines, British Airways, BlackBerry and Sky News.

[citation needed] His "Fast Lane" column – written for the weekend edition of the Financial Times – covered his observations on travel, international design trends, and high-end consumer goods.

[citation needed] Shortly thereafter, the International Herald Tribune announced a "new weekly column on urbanism and global navigation" by Brûlé, starting in the Spring of 2007.

[7] However, in 2008, Brûlé left the International Herald Tribune to revive his weekly "Fast Lane" column for the newly relaunched Financial Times weekend edition.

Brûlé left the Financial Times in November 2017, after the Press Gazette published allegations that he had been namedropping former clients of his creative agency in his column.