Type-in traffic is a form of direct navigation and depicts strong brand presence and user familiarity.
Thus entering 'mysearchterm' in the address bar would now lead to an error page, as the computer is looking http://mysearchterm/ or to results from a search engine if a default is set.
Much of Microsoft's Bing (formerly as MSN then Windows Live Search) high usage rank results from the error page traffic delivered via their dominant Internet Explorer browser.
In summary, while the digital landscape continues to evolve with AI and social media, type-in traffic remains a vital indicator of brand strength and user loyalty.
By adapting to changing user behaviors and implementing strategic branding and marketing initiatives, businesses can effectively enhance their direct traffic and overall online presence.