Tzamarot Ayalon (Hebrew: צמרות איילון) is a neighborhood of Tel Aviv, Israel, on the east-central side of the city.
In total, 1,747 apartments will be built in the neighborhood with 6,000 square metres (65,000 sq ft) of commercial and public buildings.
The area of Park Tzameret was part of a Bedouin village called Jamasin al-Gharbi, which was evacuated during the 1948 Arab–Israeli War.
The creation of Park Tzameret led to the demolition of the old homes, which was accompanied by a lengthy legal battle and negotiations for the compensation of the Giv'at Amal residents who would be displaced.
Yoo Tel Aviv was designed by Philippe Starck in cooperation with Moore Yaski Sivan Architects and the Habas Group.
The buildings include a spa, lounge, health club and private cinema, all designed by Starck.
Buyers of apartments in the complex had the option of four finishing styles: culture, minimalist, classic and nature.
The W Boutique Tower, also by the Canada Israel Group, was designed by Barely Levitzky Kassif Architects.
Homeowners in the W Tower include former Mossad chief Meir Dagan, former generals Moshe Kaplinsky, Menachem Einan and the famous top model Bar Refaeli.