Directed by Chatkaew Susiwa and Kanittha Kwanyu, it is a twelve-part series based from Jamsai's novels on twelve stories of handsome guys coming from twelve different faculties of a university.

[1] Every segment features a couple together with some of the recurring characters in the story.

[2] Starting with a behind the scenes special episode on 15 May 2016,[3] the series officially premiered on GMM 25 and LINE TV on 22 May 2016, airing on Sundays at 20:00 ICT (later, at 20:30 ICT on 4 June 2017 and onwards) and 22:00 ICT (later, at 22:30 ICT on 4 June 2017 and onwards), respectively.

In early 2016, GMMTV hosted the "Finding U-Prince Project", an online contest to recruit actors for the said television series.

The results were announced on 3 April 2016 at the Eden Square, CentralWorld.