The event was seen live on pay-per-view in the United States, and later released on home video.

A UFC Light Heavyweight Championship bout between current champion Frank Shamrock and Jeremy Horn was also taped for broadcast on a later pay-per-view.

Blatnick asked at the meeting that the fighters refer to the sport, which at the time had many different names including the misnomer "No Holds Barred", as Mixed Martial Arts, with the intention of improving the sport's image.

Coleman was originally slated to face then UFC Heavyweight Champion Randy Couture, who had to withdraw due to an injury.

Lion's Den fighter Pete Williams would step in as a last-minute replacement to face Coleman.