Part of the reason for the foundation was that Glenn Ross is a champion of the idea that strongman is about lifting and moving heavy objects.
Ross has said that, in relation to competing with other recognised events, such as Britain's Strongest Man, "when there is competition, it is good for everyone: competition in strongman creates an opportunity for the athletes, the fans and the sponsors to end up with a better product, and the reality is a free-market situation anyway.
[3][4] The UKSC is famed for its blue ribbon event, UK's Strongest Man.
They made history in 2024, becoming the first promoters to broadcast a live strongman event on British television when Channel 5 carried coverage of the UK's Strongest Man.
Paul Smith successfully retained his title, winning three of the five events in the final.