[2] The group's first brand, UK2.Net, was launched in the UK by Danish entrepreneur Bo Bendtsen in October 1998 as a low-cost, no-frills provider of Internet domain names.
[6] In 2008, it acquired ICANN-accredited domain registrar Naming Web, and US-based web-hosting brand WingSix from ServerCentral.
[7] It also acquired Australian community-focused web-hosting provider Dotable,[8] US-based shared and dedicated hosting provider WestHost, including its data center in Salt Lake City, Utah,[9] and UK-based dedicated and managed hosting company Virtual Internet.
[10] That year, it also created the 10TB.com brand, partnering with cloud provider SoftLayer Technologies to offer a global, high-bandwidth dedicated web-hosting service.
[11] As SoftLayer's network capacity expanded, UK2 upgraded the service and in March 2010 relaunched it as 100TB.com to reflect the increased bandwidth.
[12] UK2 Group continued to tighten operations in the wake of the Great Recession and, in May 2009, the company closed its overseas call centres, eliminating around 40 jobs in India and 35 in Ukraine in favour of a smaller support team.