U&Alibi

U&Alibi is a British premium television channel that was launched on 1 November 1997 as UK Arena.

The channel originally launched as part of the new four-channel UKTV network on 1 November 1997.

[4] In order to prepare for the transition, the channel moved out of UKTV Food +1's downtime slot to a newly purchased space and started broadcasting from 1:00pm at the end of April, before the full transition to a 24-hour network.

On 29 July 2011, UKTV announced that it had secured a deal with BSkyB to launch three more high-definition channels on Sky.

[9] As part of Virgin Media's deal to sell its share of UKTV, all five of UKTV's HD channels would also be added to Virgin's cable television service by 2012.

The previous Alibi logo, first used since 2015, and phased out on the day the channel rebranded.