UK Style was transmitted by terrestrial provider ITV Digital 24 hours a day until the company's collapse in 2002.

After a slight rebrand to UKTV Style, the channel made a return to terrestrial screens for a time in the mid-2000s as part of the now-defunct Top Up TV system.

[1] The channel originally launched on 1 November 1997 as UK Style, broadcasting lifestyle programming from the archive of the BBC and from external producers.

[3] The channel launched on 5 November of that year, allowing UK Style to focus more on lifestyle programming.

On 1 April 2019, it was announced that UKTV co-owner Discovery, Inc. would acquire the BBC's stake in Home.

Examples of these idents include an ornament added on top of a flower and still retains that image, wine pouring into a glass, with the base of glass formed out of pouring paint from a tin and a boater hat forming the bowl for some strawberries and cream.

These idents were accompanied by a logo consisting of 'UK' inside a box and the channel name 'Style' written after on a line in upper case.

This time the pattern would appear integrated within the neutrally coloured home space, occasionally in shades of red and yellow.

In both cases, the double lined UKTV Style logo would be aligned to the left of the screen.

Then in 2007, the idents were changed to a new set featuring people painting or dancing in front of the purple background while their silhouette opens up showing pictures of various lifestyles before it closes back, followed by the UKTV Style logo.

[14] Scenes from homes are also used in promotion graphics and 'stings' which show the channel name during advert breaks.