The arena, which seats as many as 12,700 people and offers 41,700 square feet (3,874 m2) of floor space, is part of a larger downtown campus, that includes the Milwaukee Theatre and Wisconsin Center.

At the end of this public promenade is a Wisconsin Historical Marker noting the location where Christopher Sholes invented the first practical typewriter, featuring the QWERTY keyboard layout.

[citation needed] After Amanda Braun was named UWM's athletic director in March 2013, she said she would re-examine the decision to move games from the U.S. Cellular Arena.

In July 2013, UWM officials reached a 5-year contract with the Wisconsin Center District that was set to run through 2018 before the 2014 naming rights deal extended the partnership through at least 2024.

For this event, the Bucks, by agreement with Robert Indiana, installed a newly built floor featuring a duplicate of his original MECCA court for that game only.

[6] After the game, the floor was temporarily moved to Menominee Nation Arena in Oshkosh, home to the Bucks' NBA G League affiliate, the Wisconsin Herd.

The arena also hosted all or part of every Horizon League men's basketball conference tournament from 2003 to 2011, including a sold-out crowd of 10,783 for the 2005 championship game, where Milwaukee defeated Detroit 59–58.

[23] The arena has also hosted professional wrestling events, including WCW's SuperBrawl (1992), Clash of the Champions XXXIV (1997)[24] and Mayhem (2000).

It was scheduled to host the April 1, 2020 edition of All Elite Wrestling Dynamite before coronavirus-related public assembly concerns postponed the circuit's Milwaukee show to August 25, 2021.