[4] Known for its editorial advocacy of marginalized communities, anti-corruption, and democratic ideals,[2] Udayam quickly garnered a strong readership, achieving a circulation of 2,24,000 copies within its first month.
[2] In addition to his career in cinema, Dasari Narayana Rao was known for his engagement with political and social causes, which inspired him to establish Udayam as a platform to express his ideals.
Prior to its launch, Dasari Narayana Rao announced the start date of Udayam through advertisements in newspapers like Andhra Jyoti two weeks before December 29, 1984.
[5][9] Due to the high demand, publisher Dasari Narayana Rao reportedly ordered additional printing machines to meet the needs of vendors requesting 50,000 more copies, even halting an ongoing sales campaign to manage the situation.
[2] Financial difficulties eventually led Dasari Narayana Rao to transfer ownership of Udayam to Magunta Subbarami Reddy, a liquor baron and member of parliament (MP).
[3] However, these expansion plans were soon complicated by the imposition of alcohol prohibition in Andhra Pradesh, which severely impacted Subbarami Reddy's primary revenue source from his liquor businesses.
The newspaper struggled with substantial monthly losses of ₹32 lakh, accumulating a total debt of ₹15 crore, while declining advertising revenue further strained its finances.
Subbarami Reddy's investments in advanced printing technology and plans for an English-language newspaper added to the company's expenses, ultimately leading to the closure of Udayam on May 23, 1995, after nearly 11 years of publication.
B. K. Prasad, K. N. Y. Pathanjali, K. Ramachandra Murthy, Pasam Yadagiri, Devi Priya, Sajjala Ramakrishna Reddy, Devulapalli Amar, and Rapolu Ananda Bhaskar.
Ramakrishna Prasad, a close associate of Dasari Narayana Rao and the grandson of freedom fighter Gottipati Brahmayya, provided additional support in management.