Ullared is a locality situated in Falkenberg Municipality, Halland County, Sweden, with 791 inhabitants in 2010.

A large number of stores, usually in the lower price range, have been established in the village since the early 1990s.

The following decade saw a lot of housing construction and the establishment of many shops and an increase in publishing services.

The village also has a clinic, motel, fire station, care home, slalom slope and a campsite.

Gekås, founded by Göran Karlsson in 1963, is considered as Scandinavia's largest shopping center.

The village is surrounded by hills, and therefore requires an auxiliary transmitter in order to receive terrestrial television.

The centre is dominated by retailing and there is a minor industrial estate in the southern part called Hedens industriområde.

Since the station's inception, it has arguably been the wettest in Sweden, with Torup further south in Halland's interior being the other contender.

The inland position renders vast temperature swings a possibility under conditions favourable to those, such as summer highs above 32 °C (90 °F) during heat waves and winter nights below −20 °C (−4 °F).