Besides the retail stock, the Ulyana Sergeenko brand also has an atelier where clients could order made-to-measure versions of the runway items.
[4] Sergeenko's first couture collection was warmly received with reviewers noting that her style was a blend of Russian military, literary and fairytale influences.
All fabrics and trimmings are bought in France, Italy or Japan and some garments have vintage details specifically picked at antique markets.
Sergeenko collaborates with highly skilled ateliers from Russia as well as numerous craftsmen from former Soviet republics, helping them to preserve their precious knowledge in the process.
She recently conducted an interview for the fashion magazine Vanity Teen, accentuating her identity with the culture of her country when designing each of their products.
[9] Singer Lady Gaga, burlesque performer Dita von Teese, socialite Kim Kardashian and model Natalia Vodianova are also clients.