Umera Ahmed (Punjabi, Urdu: عمیرہ احمد) is a Pakistani writer, author and screenwriter.
She is best known for her novels and plays Shehr-e-Zaat, Pir-e-Kamil, Zindagi Gulzar Hai, Alif, Durr-e-Shehwar, Daam, Man-o-Salwa, Qaid-e-Tanhai, Digest Writer, Maat, Kankar, Meri Zaat Zarra-e-Benishan, Doraha and Hum Kahan Ke Sachay Thay.
Umera Ahmed is one of the most widely read and popular Urdu fiction novelists and screenplay writers of this era.
[4] The story captured the interest of readers and Umera was soon asked to write a full-length novel.
She has collaborated with the director Mehreen Jabbar to produce drama serials that have gained widespread popularity.
[20] Aik Jhooti Love Story was released on 30 October 2020 and was launched on ZEE5; a digital entertainment platform.
[21] Ahmed also wrote a screenplay Baaghi, which is based on the late Pakistani model, Qandeel Baloch.
"[27] Tumhare Husn ke Naam (2023) is another recent drama written by her in collaboration with Sara Qayyum.
It is originally inspired by Hakeem Nayyar Wasty's novel Akhtar aur Salma (1930).
[28] In 2016, Ahmed created Alif Kitab - a digital platform for budding writers to share their work and monetize it.
This platform aims to provide editorial guidance to new writers by allowing them to interact with experts.