In 2000, Elsa (Valentina Bassi), a 25-year-old woman who barely makes a living as a promotional girl on the streets in Buenos Aires, commits minor crimes, like stealing from her boss' wallet, in order to survive.

As a promotional girl, she does what can be considered humiliating work: handing out flyers for "anti-stress" tablets for motorists and pedestrians, dressing up in odd outfits for fast-food restaurants, and the like.

She dreams of fleeing her impoverished country and traveling to Italy where a former "boyfriend", whom she had a one-night stand with several months before, left for better opportunities.

This is ironic because her anarchist grandfather (Darío Víttori) left Italy and came to Argentina to escape poverty (he still has anti-establishment views) years ago.

Clare Norton-Smith, writing for the BBC, liked how the characters were developed by Sandra Gugliotta, and wrote, "Although Elsa endures grim circumstances and resorts to desperate measures, the spirit of conviction and a belief in oneself, make this ultimately a warm, life-affirming film.

David Walsh, writing for the World Socialist web site wrote, "Again, without being given some sense of the historical circumstances which account for the present state of mind, one cannot go very far.