[2] Influenced initially by ideas of the Situationist International,[3] the group included anarchists, hardcore punks, 1960s counter-culturalists, eco-socialists, pacifists, militants and primitivists.
[4] The campaign received national publicity, and attempts by news organizations to portray it as frivolous were resisted by UNAPACK, who insisted that the issues raised by Kaczynski were portentous, concerning "the fate of mankind".
[1] In the words of the Phoenix New Times, the campaign was "an effort designed to cast votes in protest of the existing hierarchy and its potential replacement.
"[5] The Maoist Internationalist Movement criticized the campaign as typifying "life-style politics anarchism" and as encouraging protest votes instead of seizing political power from the upper class.
[6] As Bill Brown, director of the campaign's New York City office, said at the time: "Most of the media are unable to deal with the campaign...[t]here is no way for people to understand why you would say 'Unabomber for President' and that gives us a tactical opportunity to explain ourselves.