"Unbelievable" is a song written and recorded by British band EMF, originally appearing on their debut album, Schubert Dip (1991).

The song was produced by Ralph Jezzard, and contains samples of US comedian Andrew Dice Clay[6] and a Black Panther Party member shouting "What the fuck?

Ian Dench, the band's guitarist and primary songwriter, has stated that the melody of the song came into his head as he was riding his bicycle while thinking of a recent girlfriend who had dumped him.

[8] Singer James Atkins had suggested incorporating influences from Chicago house and Detroit techno, but Dench went for crossover indie/dance music.

The band drew inspiration from American hip-hop for their fashion style, using their first advance to buy puffer jackets like those worn by members of East 17.

In Europe, the song entered the top 10 in Belgium (4), Germany (9), Ireland (5), the Netherlands (6), Norway (8), Spain (6), Sweden (9), Switzerland (3), and the UK.

In 2018, Bill Lamb from About.com noted that the song "mixed intoxicating rhythms, sweet high vocals from lead singer James Atkin, and rousing shouts to storm to the top of the pop charts.

Considine from The Baltimore Sun felt the group's material appeals as much to the brain as the body, so that songs such as "Unbelievable" "end up danceable, hummable, and utterly irresistible.

Scratchy, neopsychedelic guitar riffs nicely contrast track's hip hop groove, promising extensive exposure here at both club and radio levels.

[14] Annette Petruso from The Michigan Daily stated that the boys from the Forest of Dean "have created an undeniably perfect pop single with the ultra-simple, ultra-catchy and ultra-overplayed "Unbelievable".

Sex-flavoured bass, hoppity drums, unfettered guitar, and a shouting sample that might be stupid old Andrew Dice Clay for all I know — yes, it's got the lot.