Unbundling is the process of breaking up packages of products and services that were previously offered as a group, possibly even free.
[1][2][3] Unbundling has been called "the great disruptor".
[4] "Unbundling" means the "process of breaking apart something into smaller parts".
[5] In the context of mergers and acquisitions, unbundling refers to the "process by which a large company with several different lines of business retains one or more core businesses and sells off the remaining assets, product/service lines, divisions or subsidiaries.
"[6] PP := "Program Product" aka "you pay for it"