"[1] Frank Fay, as a Mexican named Don Carlos, rides into a small Texas border settlement on the Fourth of July in the early 1880s.

He accepts the task on the promise of receiving $7,000 in gold if he can return both the thief and the stolen cattle within 10 days.

During the next nine days, Fay spends his time making love to every pretty girl he meets, serenading many of them by singing the theme song to the film while playing his guitar, while his two companions join in the harmonizing.

New York Latinos led by Gonzalo González protested the film, characterizing it as "anti-Mexican" mainly because Frank Fay portrayed Mexicans as being liars and womanizers.

The murder sparked a pan-Latino protest, in which the Latino civil rights activist Luisa Moreno participated.