[3][4] Each episode depicts a high-ranking executive or business owner acting as an entry-level employee to discover the problems in their company.

The fictitious explanation for the accompanying camera crew is that the executive is being filmed as part of a documentary about entry-level workers in a particular industry.

They spend approximately one week undercover, working in various areas of the company's operations, with a different job and in most cases a different location each day.

At the end of their week undercover, the boss returns to their true identity and requests the employees they worked with individually to corporate headquarters.

[11] Ten's Chief Programming Officer, David Mott stated "We’ve defined a few iconic Australian companies.