The film, shot in black and white, starred the three most popular German-speaking comedians of the time—Heinz Rühmann, Hans Moser, and Theo Lingen.

Celebrated singer and actress Edda Vivian (Haid), who has secretly married her lover, Prince Alba (Iván Petrovich), has arrived in Vienna as part of a promotional tour.

Her manager, Toni Miller (Lingen), who is completely unaware of her married state and the husband she is hiding in her hotel suite, has arranged a publicity stunt—an auction to be held at a ball where Edda Vivian is supposed to give a kiss to the highest bidder, with the money to be given to charity.

He is put up by his Uncle Ferdinand (Karl Hellmer), who works as a butler for Direktor Wiesinger (Moser in rather an unusual role), the owner of a record company.

The happy ending consists in the real Prince Alba showing himself to the public together with his wife Edda Vivian, and in Franz Angerer, who by his wit has made her sign an exclusive contract with Wiesinger's company, becoming engaged to Dore.