The label began collaborating with Kanye West, Missy Elliott, Snoop Dogg, Limp Bizkit, LL Cool J, Notorious B.I.G., Coolio, Dr. Dre, Faith Evans, Lil' Jon and Chris Brown.
When the rights are purchased from its catalog, the songs are incorporated into mainstream entertainment media via movies, television, animation, commercials and video games.
These include Fresh Prince of Bel Air, Sex and the City, Grey's Anatomy, Bones, CSI: Miami, Dancing with the Stars, Flashdance, Fame, Studio 54, Summer of Sam, Bad Santa, Joe Dirt, Rio, Open Season, G Force, Dreyers Ice Cream, Gap, Diet Pepsi, Miller Coors and Grand Theft Auto.
In the 1980s, Unidisc worked with Lime, Erotic Drum Band, Gino Soccio, Nightlife Unlimited, Trans X, Freddie James and Geraldine Hunt.
In the 1990s, the label acquired publishing rights to April Wine, Patrick Norman, Robert Charlebois, Babyface, T.L.C., Boyz II Men, Toni Braxton, Usher and Corey Hart.