"United Breaks Guitars" is a trio of protest songs by Canadian musician Dave Carroll and his band, Sons of Maxwell.

"[6] Carroll, who has performed as a solo artist and a member of the group Sons of Maxwell, wrote two sequel songs related to the events.

[8] The song takes a humorous look at Carroll's dealings with "the unflappable" United customer service employee Ms. Irlweg; it targets the "flawed policies" that she was forced to uphold.

Rob Bradford, United's managing director of customer solutions, telephoned Carroll to apologize for the incident and to ask for permission to use the video for internal training.

[12] In response to his protest's success, Carroll posted a video address thanking the public for their support while urging a more understanding and civil attitude towards Ms. Irlweg, who was just doing her job in accordance with mandated company policies in this affair.

In May 2012, Carroll published a book, United Breaks Guitars: The Power of One Voice in the Age of Social Media,[15] detailing his experiences.

In January 2013, the success of Carroll's online protest was used by the German television and news service Tagesschau to exemplify a new kind of threat facing corporations in the internet age.

[17] On an interview with As It Happens two days later, in light of the incident, Carroll described that the same problem has emerged and thought it has to do with the culture in United Airlines which showed a lack of compassion.

[18] It was widely reported that within four weeks of the video being posted online, United Airlines' stock price fell 10%, costing stockholders about $180 million in value.