The council acts as the governing body for the international association and is responsible for forming policy and doctrine for the Church.

The UCG follows and believes in many of the basic doctrinal principles of Christian churches, such as the inspiration of the scriptures, Christ's bodily resurrection, and the three ordinances of baptism,[4] and agrees with Protestant theology regarding the tenets of sola scriptura and that justification is a gift given freely by God.

However, its teachings differ from mainstream Christian (Catholic, Orthodox and Protestant) theology in a number of key areas:[5] Ambassador Bible College (ABC) is an intensive nine-month educational program focusing on the Bible, Christian living and the fundamental doctrines of the United Church of God.

Emphasis is consequently placed on the proclamation of "The Kingdom of God" to the general public, which is accomplished through various media, ranging from Twitter and YouTube to more traditional forms such as radio, print and television.

A series of presentations called the Kingdom of God Bible seminars began in September 2011 and are held at different locations around the world.