Nationally this is done by conducting campaigns that highlight the fact that nontheists live in every community across America.

[3] Its first year created a network of twenty local coalitions,[4][5] drawing worldwide notice.

[6][7] This effort included the sponsoring of several ad/media campaigns around the country such as non-believer billboard and bus ads in Seattle, Washington, and Portland, Oregon.

The most significant developments during 2010 were acts of vandalism against billboards or bus ads in Sacramento, California;[11] Detroit, Michigan;[12] and St. Augustine, Florida.

[16] UnitedCoR has itself been endorsed by or has cooperative relations with American Atheists, the American Ethical Union, the American Humanist Association, the Center for Inquiry, the Freedom From Religion Foundation, Atheist Alliance International, the Military Association of Atheists & Freethinkers, the Humanist Society, FreeThoughtAction, the International Humanist and Ethical Union, the Secular Policy Institute, the Association for Mindfulness Meditation and Secular Buddhism, the Richard Dawkins Foundation, the Secular Student Alliance and many others.