The British Broadcasting Corporation (BBC) used once again the television show A Song for Europe to select its entry, as it had since its debut at the contest in 1957.

"When the Kissing Stops", written by Martin Lee and Barry Upton of Brotherhood of Man together with their longtime writing partner Tony Hiller (who had co-written "Save Your Kisses For Me" with Lee), was originally intended for the group themselves, but they decided it would be best not to risk losing and thus not to take part; although all four members of the group attended the broadcast.

The writers of "Keeping Our Love Alive", Doug Flett and Guy Fletcher had written many previous British finalists, including the 1973 winner "Power to All Our Friends".

The group Casablanca were short lived, but the three main artists, Des Dyer, Samantha Spencer-Lane and Carla Donnelly all featured in other editions of the British final.

The votes of eight regional juries based in Cardiff, Belfast, Norwich, Glasgow, Bristol, Birmingham, Manchester and London decided the winner.