At the campaign's global press launch in Cape Town on 26 July 2013, Pillay was joined by South African Constitutional Court equity Edwin Cameron and Archbishop Emeritus Desmond Tutu.
The video highlighted people of assorted foundations posing inquiries direct to camera and cameo appearances by UN Secretary-General Ban Ki-moon and UN High Commissioner Navi Pillay.
The video was screened at the worldwide crusade dispatch in July 2013 and at regional launch events, and was shared broadly via web-based networking media, aggregating more than 1.8 million views on YouTube.
As of July 2019, the campaign had published ten plain language factsheets on a range of topics from criminalization of same-sex relationships, to bullying, discrimination, violence, asylum, gender identity, bisexuality and the rights of intersex people, as well as a more general Frequently Asked Questions/FAQ on LGBTI issues.
[1] These events and campaigns fluctuate in scale and length - from transient activities worked around a solitary occasion or bit of substance, to progressively eager, broad and long-running efforts crossing quite a while.
[16] Between 2013 and 2019, UN Free & Equal supported and promoted 14 high-profile events at UN Headquarters in New York featuring sporting celebrities and musicians, senior UN and national leaders and leading civil society activists.
The meeting, which took place in the margins of the opening of the 68th Session of the General Assembly, featured remarks by, among others, then U.S. Secretary of State John Kerry and UN human rights chief Navi Pillay as well as ministers from Argentina, Brazil, Croatia, France, the Netherlands and Norway, and top diplomats from Japan, New Zealand and the European Union.
[17] Similar ministerial meetings were held in September 2014, 2015 and 2017, and in 2016, the campaign supported and sponsored a first-of-its kind discussion at the United Nations of LGBTI human rights issues among Heads of State and Government.
The UN Free and Equal website includes a rage of different materials, made to help clarify LGBTI issues and feature related human rights difficulties to adherents of the battle.
UN Free & Equal has worked with many different creative partners to develop campaign videos and other materials for global use - among them purpose.com (U.S.), Create History (UK), Elkanodata (Spain), Prime Content (U.S.) and Curry Nation (India).
In 2018 and 2019, apparel retailers Gap Inc. furthermore, H&M both declared that they would give a level of the returns of the offer of Pride-themed clothing to help the UN Free and Equal crusade, with subsidizing being given by means of the United Nations Foundation.