Georgia was won by incumbent President George W. Bush by a 16.60% margin of victory.

Like those states, the exit polling showed racial polarization as Bush dominated among white voters, which made up almost 70% of the vote, and Kerry dominated among African American voters, which made up 30% of the state's population.

Bush became the first of two Republican presidential candidates to win Georgia twice, followed by Donald Trump, and is the only one ever to do so in consecutive elections.

[7][8] Like other Deep South states during the 2004 election, the political demographics of Georgia was based more around the racial majority in each county, with white Georgians voting more Republican and black Georgians voting more Democratic.

Athens-Clarke County, home of the University of Georgia, also supported Kerry's bid, largely as a consequence of being a college town with traditionally left-leaning political views.

Since just about every other part of Georgia had a majority white population, Republican dominance occurred in just about every other part of the state including suburban Atlanta where a significant portion of the state's population resides.

This area also voted heavily in favor of Republican presidential incumbent George W. Bush.

However, despite these achievements, Democrats gained one of Georgia's U.S. House seats with John Barrow's (D) victory over incumbent Representative Max Burns (R).

Bush won 9 of 13 congressional districts, including two held by Democrats.