Despite having no experience in the wrestling business, Abrams was given a budget of $1 million by SportsChannel America to develop a weekly television series, which would become UWF Fury Hour.

[1] The first Fury Hour tapings were held at Reseda Country Club in fall 1990 and featured established stars such as Billy Jack Haynes, Bob Orton, Jr., Brian Blair, Cactus Jack, Colonel DeBeers, Dan Spivey, David Sammartino, Don Muraco, Ivan Koloff, Ken Patera, Paul Orndorff, and Steve Williams.

The World Wrestling Federation sent cease and desist orders to the UWF after Honky Tonk Man and Rick Rude appeared on-camera.

Honky Tonk Man would later explain that the check he received from Abrams for this taping bounced, and he filed a formal complaint with the New York State Athletic Commission to get reimbursed.

[5] Following several house shows and a television taping at Universal Studios Florida, Brody was entrusted with finding a venue for the promotion's first pay per view event in June 1991.

Following Beach Brawl, Abrams ran one final television taping at War Memorial Auditorium before running out of fresh footage for Fury Hour.

He struck a deal with Brody to use footage from Ladies Major League Wrestling to fulfill his content creation obligations to SportsChannel America, and the two parted ways in fall 1991.

Abrams left for New York City to care for his ailing mother in December 1994, and wrestler Al Burke was put in charge of the promotion.

A February 1996 card called St. Valentine's Day Massacre was scheduled to be broadcast live from Grand Olympic Auditorium on Prime Sports Network, but was cancelled.

Dark Side of the Ring aired an episode focused on the promotion titled "Cocaine & Cowboy Boots: The Herb Abrams Story" in May 2020.

The event would have been held at Grand Olympic Auditorium in Los Angeles, California, and featured the promised rematch from Blackjack Brawl between Steve Williams and Sid Vicious in a Steel Cage match for the UWF World Heavyweight Championship.