"[2] The music video, directed by Coodie & Chike, was released on March 13, 2013 on Joey Badass' YouTube channel which he shares with his hip hop collective Pro Era.

In the lush and colorful clip, the MTV Artist To Watch and Premier are covered in art and strange hues via rotoscoping, while animation illustrates the rapper's lyrics.

"[9] Pitchfork Media gave "Unorthodox" a positive review stating: "Joey Badass’ mixtape 1999 essentially functioned as an audition to work with DJ Premier—his flow moves through these nineties loops so seamlessly that it was only a matter of time before the master of boom-bap took notice.

[10] MTV's Charlie Norwood has also praised the single stating: "Joey Badass is definitely riding some '90s nostalgia vibes on his latest track, "Unorthodox," with a classic hip-hop beat produced by none other than golden era icon DJ Premier.

With some obscure record samples chopped up with drum machine patterns and his signature scratches, Joey spits a super-lyrical flow, running through an endless string of multi-syllabic punch lines that would even make New York greats like Big Pun take notice.

[11] Chicago Reader positively reviewed the song saying: " With Premier's typically frosty production and Badass' impressively grimy vocals, "Unorthodox" sounds like something straight out of 1990, which is all the more remarkable when you consider that that was five years before the rapper was born.

editor Josiah Hudges gave the song a positive review saying: "The track sees Badass go in hard, spitting busy bars about everything from Jimmy Fallon to the fact that he won't sign to a major for anything less than three million dollars upfront.

[4] Clash praised the single stating: "It's a classic Premo beat that's accompanied with a tantalising sample laced with his signature scratches and Joey Badass does the track justice with his cocky bars and deep rooted NY flow.