The sculpture can be viewed at the entrance of the IUPUI Campus Center, at the north-west corner of Vermont Street and University Boulevard.

The letter-forms have been designed using Impact (typeface) and painted with Pantone finish color, PMS 201C Red.

These panels provide a "dimple" like protective coating and are attached with a hi-bond adhesive to the frame structure.

The thin gauge painted steel "letter forms" are welded to the monolithic frame.

[3] The New York design firm, Two Twelve, designed the metal letters to be used as a wayfinding tool to attract visitors to the IUPUI campus and to help people find the IUPUI Campus Center after the building opened in April 2008.

This graphic design firm seeks sustainable solutions to problems of wayfinding, information, and visioning.

Gibson, author of The Wayfinding Handbook: Information Design for Public Places has a philosophy to "discover the hidden logic within each design project, the secret structure of a confusing campus, the undisclosed order in a complex body of information, the unknown essence of a new identity.” [6] A Museum Studies course at IUPUI recently undertook the project of researching and reporting on the condition of 40 outdoor sculptures on the university campus.