The programming announcements themselves are usually augmented with clips from the new television series, extravagant musical numbers, comedic scenes, and appearances by network stars, and take place at grand venues such as Lincoln Center, Radio City Music Hall, or Carnegie Hall.
M'Lou Walker, CEO of the maker of the Zicam brand of cold remedy, talked about using big data and analytics allowed her precise targeting, flexibility and measurable results of $1.50 of profit for every $1 spent on television advertising.
Some cable networks present earlier in the spring since they usually program for the summer months, and these are much more confined to television trade press as far as public attention outside prestige projects.
Historically, the fall television schedule was created to help the automotive industry promote new automobiles coming in the new model year, though many automakers often start new vehicle marketing during the Super Bowl in the present day.
Upfronts (also referred to by the British television naming of showcase) in Australia,[9] are a relatively new concept to the industry, introduced in the 2010s, and are not always a lavish affair.
Upfronts are typically held between October and December before the start of the Southern Hemisphere's summer non-ratings period, highlighting programming for the next calendar year.