[2] In 1969, Norman was signed by Mike Curb at Capitol Records.

[3] In response to his claim that young people no longer were interested in singing songs about God to which they could not relate, Norman released his first solo rock album, Upon This Rock, in December 1969.

[3] Called the "Sergeant Pepper of Christianity", the album is a blend of folk, psychedelic, and rock.

[3][2] After releasing Upon This Rock, Capitol Records had no idea how to market it since its content was outside of the standards of the Gospel music genre.

[4][5] Norman negotiated a deal with Benson Records and Upon This Rock received increased sales due to its distribution in Christian bookstores.