Dmitry Kolezev was born in Kamensk-Uralsky, graduated from School №9 in Ekaterinburg and later from Faculty of Journalism of Ural State University.

[1] All these websites focus on events in Ural region and its surroundings: mainly this is related to territories included in Ural Federal District, but there may also be content from the neighboring Perm Krai and also from Moscow, Saint Petersburg and the rest of Russia, as the websites are considered to develop country-wide notability.

On 29 November 2012, the journalistic collective got split up, as Vyugin declared overtake of Ura.ru in his favor on political and economical grounds following scandals related to actions of Ura.ru's founder Aksana Panova.

Worldwide mass media regularly cite Dmirty Kolezev as a source of local opinions on events happening in the Urals and Russia.

In 2020, Kolezev declared that he was separating from Znak.com to rule solely the It's My City project as an independent mass media while previously it was a "society column" section within Znak.com.