Craig Borja of Phaze1 Entertainment/owner and producer along with Marlon Shell of Stylz Dance Studio/Co owner and producer of Urban Street Jams first annual event was held on February 20, 2010, Urban Street Jam's original venue was scheduled to be outdoors at Verizon Wireless Amphitheatre (Irvine) at the Hidden Valley Park, but due to weather, the venue was changed last minute to Hilton Hotel in Costa Mesa, California.

Urban Street Jam had a fashion show, choreography dance competition, 2 vs 2 all stylz dance battle, bboy dance competition, clothing venues, viewers choice battle, graffiti showcase and import show cars.

[1] The entire festival was hosted by Stylz Dance Studio in Covina, California and Phaze1 Entertainment.

[2] Sponsors include Power 106, World of Dance, and Hip Hop International, BOOGIEZONE.COM, Kallusive Clothing, DanceTag.tv, and Clubbing411.

Dancers include Stephen "Twitch" Boss, Dominic "D-Trix" Sandoval of Quest Crew, Hokuto "Hok" Konishi of Quest Crew, RJ KoolRaul of Supreme Soul, Smart Mark and Lil-O of Phresh Select, Kaba Modern Legacy, Mike Song and Victor Kim of Quest Crew.