In particular, the rise in popularity of Eminem in the late 1990s and 50 Cent in the early 2000s influenced many of today's hip hop artists in Pakistan such as "Party Wrecker" (Mustafa Khan) of the Pashto rap group Fortitude, Qzer (Qasim Naqvi) and DirtJaw.
This was due to class and linguistic politics dictated in the mid-nineteenth century by the British Raj, who had replaced Persian with Urdu as the official language.
In 2002, Bohemia released his debut album 'Vich Pardesan De (In the Foreign Land)' that gained a lot of popularity in desi diaspora all around the world.
later in 2006, Bohemia released his second album Pesa Nasha Pyar (Punjabi for "Money Drugs Love") commercially backed by Universal music.
This proved as catalyst for local Punjabi rap scene in Pakistan and ignited the fire in younger generation of many Pakistani rappers.
In 2012, a popular Pakistani television program Coke Studio featured Bohemia on track School di kitab which gained a lot of positive response from rap and non-rap listeners alike all over Pakistan.
Com Laude, whose song Pindi Aye went viral has performed internationally, collaborating with artists as diverse as Edward Maya, Ali Zafar, Major Lazer, Valentino Khan.
Other notable rappers include Chinese-Pakistani entertainer Chen-K, Rap Demon, Savage, Sunny Khan Durrani, Jani, Munab A. Manay, Wustaaz, Marshall, Maarij, Kaashxn 2damn and others.
Soon the band started making hits like No Borders, Lewani, Outrageous, Alongside Rap Demon and in 2019 they finally dropped Era of Pushto which was a comeback music and it made waves across TikTok, Recently Fortitude Pukhtoon Core, Released the official Anthem of Peshawar Zalmi for HBL PSL.
Ali Gul Pir's Waderai Ka Beta, Meer Janweri "Piyar Jo Siphai" and are recent Sindhi rap songs that have gone mainstream and shows signs of the genre expanding beyond Punjabi.
Currently playing at local festivals, L.U.G don’t plan on stopping anytime in the near future & breakout artists like Sami Amiri, Anas Baloch & Eva B are promoting the Lyari/Balochi culture through hip-hop.